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MARKETING RESEARCH AND CONSUMER BEHAVIOUR annamali-university (Code: au 17)

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MARKETING RESEARCH AND CONSUMER BEHAVIOUR annamali-university
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MARKETING RESEARCH AND CONSUMER BEHAVIOUR annamali-university MARKETING RESEARCH AND CONSUMER BEHAVIOUR annamali-university MARKETING RESEARCH AND CONSUMER BEHAVIOUR annamali-university
annamali-university SOLVED ASSIGNMENT HELP 2016
 
Product Details:       annamali-university  SOLVED ASSIGNMENT HELP
 
Product Name:      MARKETING RESEARCH AND CONSUMER BEHAVIOUR
 
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Edition Description:   2016
 
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1. A business school wants to know how students go about choosing a college to join in the MBA programme. Design a suitable questionnaire for this purpose.
2. Enumerate the EKB model in consumer decision making process?
3. A company is marketing perfume for teenage girls. The company hires you as a consultant to study the buying habits and motives of teenage girls while buying perfume. How will you study their buying habits and motives?
4. Explain the various ethical issues related to marketing research projects

 

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