Internal Assignment No. 1
Bachelor of Business Administration
Paper Code: BBA – 203
Paper Title: Marketing Management
Last date of submission: Max. Marks: 15
Note: Question No. 1 is of short answer type and is compulsory for all the students. It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
- 1.Define Marketing.
- 2.Outline the elements of 4P’s.
- 3.Define advertising.
- 4.Write down the stages of P.L.C.
- 5.Define physical distribution.
NOTE: Answer any two questions. Each question carries 5 marks (word limit 500).
Q. 2. Briefly discuss the socio-cultural environment of marketing in India.
Q. 3. Explain the various elements of promotion mix.
Q. 4. What are the various factors affecting pricing strategies?
Internal Assignment No. 2
Bachelor of Business Administration
Paper Code: BBA – 203
Paper Title: Marketing Management
Last date of submission: Max. Marks: 15
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
- 1.Outline the scope of marketing.
- 2.Explain direct marketing.
- 3.What do you mean by Positioning?
- 4.Define marketing channel.
- 5.What are the limitations of rural marketing in India?
NOTE: Answer any two questions. Each question carries 5 marks (word limit 500).
Q. 2. Explain the various bases for market segmentation. Outline its benefits.
Q. 3. Explain the impact of globalization on marketing strategies.
Q. 4. Briefly discuss the various levels of product. How will you classify a product?
