ASSIGNMENT

MPDBA/HR 203- MARKETING MANAGEMENT

1. "Consumer is the Kind". Comment on the statement in the light of the modern concept of marketing.
2. What is meant by the term 'marketing research'? Exvaluate its importance in Indian market.
3. Contrast demograpic analysis with psychographic analysis.
4. what is decision? And explain levels of consumer decision and process of decision-making.
5. write brief notes epiaining the two main view about brand equity.
6. What are the two approaches in pricing for new products and services?
7. Write a definition for advertising, public relations, and one other two from the Mix.
8. what are the benefits of internet advertising and email marketing?
9. Define Promotion. What is meant by the conept of the promotion blend?
10. Explain benefits and doubts about market segmentation.