1. Discuss in detail various micro and macro environmental factors that influence the

marketing decisions of a company and state the benefits of environmental scanning.

2. Distinguish between the following:              

a) Skimming Pricing and Penetration Pricing

b) Sales promotion and personal selling

c) Departmental stores and chain stores

d) Wholesaler and Retailer

3. (a)What is channel conflict? Explain its causes. Discuss various mechanisms for effective conflict management.        

(b) What is publicity? How is it different from advertising? Explain with suitable examples.

4. What do you mean by marketing research? Discuss the process of conducting marketing research.                

5.   Write short notes on the following:            

a) Total systems approach of marketing logistics

b) Branding Strategies

c) Objectives of pricing