1. Discuss and define the environment as various external factors and forces that surround the

firm and influence its decision and operations.            

2. What do you mean by international market segmentation? Discuss various bases of

international market segmentation.        

3. Differentiate between the following:  

(a) Direct exporting and indirect exporting.

(b) Personal selling and sales promotion      

4. What are services? How are they different from products? Discuss various strategies of

international marketing of services.  

5. Write short notes on the following:    

(a) Steps in international marketing research process

(b) Qualities of a good questionnaire

(a) Phases of international Product Life Cycle

(b) Objectives of pricing in international marketing