TUTOR MARKED ASSIGNMENT

Course Code : AMK-01

Course Title : Marketing Assignment

Code : AMK-01/TMA/2016-17 Coverage

 All Blocks Maximum Marks: 100 Attempt all the questions.

1. (a) What is sales promotion? Describe the various sales promotion tools used by marketers.

(b) Explain the concept of product life cycle with suitable example.

 2. Differentiate between the following:

(a) Marketing Mix and Promotion Mix

(b) Durable Goods and Non-durable Goods

(c) Sales Promotion and Personal Selling

(d) Selling Concept and Production Concept of Marketing 

3. Comment on the following statements:

(a) Packaging is not different from labeling 

b) Trademark can be copied by another manufacturer

(c) Penetration pricing is a profitable strategy

(d) Market segmentation is required for effective marketing (

4. Define culture. How does it influence consumer behavior? Explain with example.

) 5. Write short notes on the following:

(a) Objectives of Pricing

(b) Break even point analysis

(c) F.O.B. Factor Pricing

(d) Price discriminatio